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    <loc>http://www.loudspeakercreative.com/contact</loc>
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    <loc>http://www.loudspeakercreative.com/marketing</loc>
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      <image:title>Marketing - Story</image:title>
      <image:caption>Story This is the most crucial piece and it's where we always start.  Who are you and why does your brand exist? Are you communicating that properly? If not, your marketing efforts won't work...period. So we will work on this with you until everything is clear!</image:caption>
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      <image:title>Marketing - Branding</image:title>
      <image:caption>Branding Do you have the right logo, fonts, color scheme? Branding is super important these days in order to stand out. We can pull in incredibly talented designers to either re-fresh or re-create your branding scheme. But don't worry, this will be a collaborative process where we start with tons of questions and samples to make sure we get the feel right...and don't waste anyone's time.</image:caption>
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      <image:title>Marketing - Analytics</image:title>
      <image:caption>Analytics The very first thing we do is analyze any existing data you have from your various marketing efforts. This gives us a an idea of what is already working - and how we can make minor changes to enhance. It also tells us what isn't working so we can overhaul or kill it! Of course there are some best practices that are proven to improve response rates, but much of this needs to be trial and error. We help your team measure analytics of everything from your website, to e-mail, to social channels - and then analyze and adjust.</image:caption>
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      <image:title>Marketing - Marketing Calendar</image:title>
      <image:caption>Marketing Calendar The next step is to create a comprehensive calendar that pulls together your analytics (data) and story. In order to be most effective, your brand needs a planned out marketing calendar with monthly/quarterly themes . From there we drill down to weekly discussion points for HTMLs, and then daily blog or social posts copy. To round it, we include benchmarks, goals and measurables to ensure your marketing can respond quickly and continue with positive results.</image:caption>
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      <image:title>Marketing - E-mail Marketing</image:title>
      <image:caption>E-mail Marketing How are you regularly communicating with your clients/customers?This is one of the best ways you can communicate with your people - but it needs to fit into an overall marketing strategy that is consistent across all channels. We have learned some quick, easy wins to help you gain more traction using tools like segmentation and automation. We can do this by creating a new program for you or by overhauling your existing one using data to help us know what to change.</image:caption>
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      <image:title>Marketing - Website</image:title>
      <image:caption>Website Your website is usually your first impression. Are you proud of it? If not, then you are not winning any new leads. How is your website performing? Where are visitors dropping off and why? We can overhaul your existing site or come up with a brand new one that is beautiful, responsive and optimized. Then we test all sorts of variables to make sure your site performs the way it needs to be.</image:caption>
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      <image:caption>Social Media and Blogs We all know blogging and frequent social media posting can help in marketing, but there definitely needs to be a strategy behind this. We will start with questions like these:  What social channels are most effective for your demographic? What time is that demographic usually online, and what do you they care about? Next we will build a strategy for your social platforms and blog and then train your team to implement and manage.</image:caption>
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      <image:title>Marketing - Promo Video</image:title>
      <image:caption>Promo Video There is no better way to tell your story than with video. We work with some of the best videographers to help storyboard, write and produce short promo videos that make you look good!</image:caption>
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      <image:caption>Campaigns Ready to launch a funding campaign from your non-profit or start up venture? We are ready to jump in from start to finish by helping create the concepts, messaging and assets, launch, and analyzing response to optimize results going forward.</image:caption>
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    <loc>http://www.loudspeakercreative.com/socialimpact</loc>
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    <lastmod>2025-10-07</lastmod>
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      <image:title>Social Impact - Social Enterprise</image:title>
      <image:caption>Social enterprises are an increasingly popular option in this space that can exist either within a non-profit or as a separate corporation. Public Benefit Corporations are an official business registration option in many states in the U.S. now. You can also pursue a third party certification joining nearly 5,000 other companies as a B Corporation - a process we have navigated and can assist with! Let us help you think through how your social enterprise can have a bigger social impact!</image:caption>
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      <image:title>Social Impact - Non-profit</image:title>
      <image:caption>Nonprofits exist to have an impact on their community. But how effective are you at achieving that impact? How are you measuring your success and failure? We love helping evaluate the impact of existing programs, and also creating new programs using some fantastic tools developed over 15 years of direct non-profit work experience.</image:caption>
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      <image:title>Social Impact - Business</image:title>
      <image:caption>Most businesses are now starting to address how to have a greater social and environmental impact. They call this Corporate Social Responsibility (CSR). This can entail everything from an environmental policy, employee paid volunteer time to, a company foundation and traffick-free supply chains. We believe businesses are absolutely crucial to creating a better world. Let us help your company create a tailored CSR program complete with marketing and metrics to evaluate success.</image:caption>
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      <image:title>Social Impact</image:title>
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