Case Study - Season & Shadow

Building a business that creates opportunity, independence, and impact.

A mission looking for a new way forward.

Merryman House has spent more than 45 years helping survivors of domestic violence, supporting more than 18,000 people along the way.

But the organization wanted to do more than provide services. They wanted to create a sustainable business that could provide meaningful employment for survivors working toward financial independence while generating revenue to support their programs.

I was brought in to develop the concept, build the brand, and help turn that vision into an operating business.

There was no business, no product, and no roadmap. We started with a blank page.

A brand with a story worth sharing.

From the ingredients and craftsmanship behind the products to the people and mission that make the business meaningful, we wanted every part of the brand to tell a consistent story.

I helped develop the video concepts and scripts and worked with the production team and Chef Sara Bradley to bring that story to life.

Turning a mission into a marketable product.

After exploring different business opportunities, we landed on a specialty spice blend company.

The concept brought together several important elements: products people would genuinely love to buy, ingredients that could incorporate produce from Merryman House's commercial garden, and a production model that could create meaningful employment opportunities.

We partnered with nationally recognized chef Sara Bradley, Top Chef finalist, to develop the original blends and recipes and help introduce the brand to the market.

Building from the ground up.

Brand & Strategy

  • Business concept

  • Naming and positioning

  • Brand identity and packaging

  • Product strategy

Partnerships & Marketing

  • Chef Sara Bradley partnership

  • Marketing strategy

  • Website and e-commerce

  • Video concepts and scripts

  • Retailer development

Business Operations

  • Production systems

  • Packaging processes

  • Inventory management

  • Order fulfillment

  • Wholesale processes

From concept to a growing business.

800+

Online customers

30

Retail partners

10+

Jobs for survivors

A business with room to grow.

Today, Season & Shadow sells online and through retailers across the Southeast, creating employment opportunities for survivors and building a new revenue stream to support the Merryman House mission.

More than a product. A new pathway to independence.

Season & Shadow demonstrates what's possible when a powerful mission meets thoughtful business strategy, compelling storytelling, and the right partnerships.

A great product creates customers. A strong business creates sustainability. And a meaningful mission gives people another reason to believe in what they're buying.

Good work deserves a great story.

A few clients we have helped: